Algiers, August 17, 2025
The activities of the national road accident prevention awareness campaign, organized by the SONATRACH Group in partnership with the National Delegation for Road Safety and under the supervision of the Ministry of the Interior, Local Authorities, and Spatial Planning, were concluded today.
This campaign was held under the slogan: “Slow down for your family’s safety.”
Launched from the wikaya of Boumerdès , the campaign saw the deployment of a mobile awareness caravan that traveled through several coastal wikayas such as Algiers, Boumerdès, Mostaganem, Jijel, and Annaba.
It was accompanied by local and targeted communication activities aimed at different categories of road users, particularly in professional environments, considered the most exposed to accident risks. Specific actions were also carried out for holidaymakers and families, especially in beach areas.with special emphasis on the dangers of speeding, reckless driving, and the importance of complying with traffic rules.
This initiative benefited from wide participation from various security forces and institutions, such as the National Gendarmerie, the General Directorate of National Security, Civil Protection, as well as representatives of civil society.
This mobilization strengthened the participatory nature of the campaign and expanded its impact among the largest number of users. Through this campaign, SONATRACH reaffirms its strong commitment to corporate social responsibility by supporting national efforts to promote a culture of road safety. The company also continues the development of mechanisms of Innovative and preventive measures contributing to the reduction of road accidents, the preservation of lives and property, and the reinforcement of values of citizenship and responsibility within society.