Algiers, July 1, 2025
As part of its ongoing commitment to social responsibility and its endeavour to actively contribute to promoting a culture of road safety, the SONATRACH Group announces the launch of a national road awareness campaign for accident prevention for 2025 summer season, in partnership with the National Delegation for Road Safety, under the supervision of the Ministry of the Interior, Local Authorities, and Regional Planning
This campaign, which will extend from July 1st to August 31st, 2025, is under the slogan : “Slow down while driving… for your family’s safety,” coinciding with a period marked by high traffic density on the national road network and a worrying increase in accident rates.
The campaign officially kicked off on July 1st from the seafront of the wilaya of Boumerdès, during the road safety open house, organized under the patronage of the Wali of Boumerdès, Ms. Fawzia NAÂMA, with the active participation of numerous institutional and security partners, such as the National Gendarmerie, the General Directorate of National Security, Civil Protection, as well as representatives of civil society.
As part of this, the awareness-raising program includes a series of outreach and communication activities targeting a wide audience of road users. A mobile awareness caravan will travel through several coastal wilayates, including Boumerdès, Mostaganem, Jijel, Annaba, and Algiers, to diffuse prevention messages to holidaymakers and citizens.
This initiative is part of the agreement signed between SONATRACH and the National Road Safety Delegation, concluded on July 4, 2018, and renewed on April 23, 2025. It aims to strengthen preventive action and consolidate the institutional partnership to fight road risks. Areas of cooperation include the implementation of awareness campaigns, the production of educational materials, and the organization of targeted programs for road users, particularly those exposed in professional environments. It should be noted that several joint initiatives have been carried out in recent years, including field awareness campaigns for the benefit of the Group’s employees and the general public, focusing on the hazards of excessive speed, reckless driving, and the importance of complying with the highway code.
Through this campaign, SONATRACH aims to modernize prevention tools by adopting innovative approaches adapted to the growing challenges of road accidents, in order to ensure user safety and enshrine the culture of responsible driving within society.